Our Mission
Our mission is to be the leading fresh fruit and vegetable marketing and distribution company and to share a firm commitment to conduct all of our business affairs honestly, ethically and legally, and to act always in the best interests of our customers, our employees and our shareholders. We place extreme importance on quality, desire, dedication, integrity, perseverance and teamwork.

Our Vision
Global trend setting leader in the year round supply of quality fresh fruits and value added services for our partners so that we:

• Strive towards new standards of excellence, to make us the business partners of choice
• Continuously create wealth for our people

• Aim to be source of pride and inspiration to our customers, suppliers, employees and the communities in which we operate